{"id":887,"date":"2023-05-23T11:02:40","date_gmt":"2023-05-23T09:02:40","guid":{"rendered":"https:\/\/mindline.de\/mindline-engage\/?page_id=887"},"modified":"2023-05-23T11:23:56","modified_gmt":"2023-05-23T09:23:56","slug":"arbeitgebermarken-kommunikationsforschung-employer-brand-messaging-research","status":"publish","type":"page","link":"https:\/\/mindline.de\/mindline-engage\/eb-glossar\/arbeitgebermarken-kommunikationsforschung-employer-brand-messaging-research\/","title":{"rendered":"Arbeitgebermarken-Kommunikationsforschung (Employer Brand Messaging Research)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:0px;--awb-margin-bottom-medium:0px;--awb-margin-bottom-small:0px;--awb-background-color:#f5f5f5;--awb-background-size:cover;--awb-flex-wrap:wrap;\" id=\"start\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1560px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" 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aria-hidden=\"true\"><span  class=\"fusion-breadcrumb-prefix\">Sie sind hier::<\/span><\/li><li class=\"fusion-breadcrumb-item awb-breadcrumb-sep awb-home\" ><a href=\"https:\/\/mindline.de\/mindline-engage\" class=\"fusion-breadcrumb-link\"><span >Home<\/span><\/a><\/li><\/ol><\/nav><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:60px;--awb-margin-bottom-medium:0px;--awb-margin-bottom-small:0px;--awb-background-color:#f5f5f5;--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1560px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:2.4%;--awb-spacing-left-medium:2.4%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Arbeitgebermarken-Kommunikationsforschung (Employer Brand Messaging Research)<\/h1><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color5);border-color:var(--awb-color5);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:2.4%;--awb-spacing-left-medium:2.4%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-content-alignment:left;--awb-margin-bottom:0px;\"><p>Die Kommunikation ist der strategische Prozess der Bereitstellung konsistenter und \u00fcberzeugender Botschaften \u00fcber die Arbeitgebermarke einer Organisation an interne und externe Zielgruppen \u00fcber verschiedene Kommunikationskan\u00e4le wie Websites, soziale Medien, interne Newsletter und Mitarbeiterveranstaltungen wird dabei untersucht. Die Forschung dazu beinhaltet den Prozess des Testens und Verfeinerns von Arbeitgebermarken-Botschaften, Slogans und Wertversprechen durch qualitative und quantitative Forschungsmethoden. Die Forschung zur Arbeitgebermarken-Botschaft.<\/p>\n<p>Weiterf\u00fchrende Links:<\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-animated\" style=\"--awb-margin-top:60px;--button_accent_color:var(--awb-color5);--button_border_color:var(--awb-color5);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:1px;--button-border-radius-top-right:1px;--button-border-radius-bottom-right:1px;--button-border-radius-bottom-left:1px;--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_font_size:17px;--button_typography-font-family:&quot;Roboto&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.researchgate.net\/publication\/351634448_Was_wir_noch_nicht_uber_Employer-Branding_wissen\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Was wir noch nicht \u00fcber Employer-Branding wissen<\/span><\/a><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-animated\" style=\"--awb-margin-top:60px;--button_accent_color:var(--awb-color5);--button_border_color:var(--awb-color5);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color5);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button-border-radius-top-left:1px;--button-border-radius-top-right:1px;--button-border-radius-bottom-right:1px;--button-border-radius-bottom-left:1px;--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);--button_font_size:17px;--button_typography-font-family:&quot;Roboto&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/opus.fhv.at\/frontdoor\/deliver\/index\/docId\/4639\/file\/Masterarbeit_HRO_FatimaKoez_ohneUnterschrift.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Der Einfluss von Social Media auf die Arbeitgeberattraktivit\u00e4t (PDF)<\/span><\/a><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-animated\" 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href=\"https:\/\/mindline.de\/mindline-engage\/eb-glossar\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Mehr aus dem EB-Glossar<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":664,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-887","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mindline.de\/mindline-engage\/wp-json\/wp\/v2\/pages\/887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mindline.de\/mindline-engage\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mindline.de\/mindline-engage\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mindline.de\/mindline-engage\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mindline.de\/mindline-engage\/wp-json\/wp\/v2\/comments?post=887"}],"version-history":[{"count":0,"href":"https:\/\/mindline.de\/mindline-engage\/wp-json\/wp\/v2\/pages\/887\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/mindline.de\/mindline-engage\/wp-json\/wp\/v2\/pages\/664"}],"wp:attachment":[{"href":"https:\/\/mindline.de\/mindline-engage\/wp-json\/wp\/v2\/media?parent=887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}