{"id":2632,"date":"2023-05-03T23:00:10","date_gmt":"2023-05-03T21:00:10","guid":{"rendered":"https:\/\/mindline.de\/mindline-shopper\/home-2\/"},"modified":"2024-09-06T15:22:19","modified_gmt":"2024-09-06T13:22:19","slug":"home-2","status":"publish","type":"page","link":"https:\/\/mindline.de\/mindline-shopper\/en\/","title":{"rendered":"Home"},"content":{"rendered":"

<\/div><\/div>
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Stephanie Kroll<\/div>\n
Research Director<\/div>\n<\/div><\/div><\/div>
\"Click<\/a><\/span><\/div><\/div><\/div>
<\/div><\/div>
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\"contact\"team@mindline-shopper.de<\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>

Your Insights specialist for customised Research in the Shopper and Retail sector.<\/h2><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>

At mindline shopper, we do more than just analyse purchasing patterns \u2014 we uncover the motivations driving your shoppers\u2019 decisions. We deliver actionable insights that empower both retailers and manufacturers to make informed decisions that enhance performance.<\/p>\n

We tailor our research methodologies to meet your unique business needs, ensuring you receive insights of the highest analytical quality.<\/p>\n

Our multidisciplinary team of experts is equipped to handle a diverse range of projects, from quantitative and qualitative research to UX studies. Whether you’re looking to optimise shopper journeys, enhance touchpoints, manage portfolios, improve shopper or retailer marketing, excel in e-commerce, or refine customer and user experiences, we provide comprehensive support across all research areas.<\/p>\n

Partner with us to discover what drives your shoppers to purchase and identify the barriers preventing repeat sales. Together, we\u2019ll unlock the full potential of your business.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Portfolio<\/p>\n<\/div>

Methods & tools, all about shopper & retail<\/h2><\/div><\/div><\/div>
\"Visit<\/a><\/span><\/div>

Category Management & Trade Marketing<\/strong><\/p>\n<\/div>

Using modern methods, we provide the best strategies to effectively place your products on the shelf and not only increase your brand growth but also the growth of the entire category.<\/p>\n<\/div>

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More information<\/span><\/i><\/a><\/div><\/div><\/div>
\"Find<\/a><\/span><\/div>

Shopper Activation & POS Marketing<\/strong><\/p>\n<\/div>

To place a product in the best possible way at the POS in today’s sensory overload, it is essential to understand which shopper types exist (in a category) and how they can be activated most effectively in brick-and-mortar retail and e-commerce.<\/p>\n<\/div>

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More information<\/span><\/i><\/a><\/div><\/div><\/div>
\"Visit<\/a><\/span><\/div>

E-Commerce & Online Category Management<\/strong><\/p>\n<\/div>

With our online shopper research methods, we provide in-depth key insights into shopper behaviour, missions, and buying moments in the competitive e-commerce environment. We support you in selecting and presenting products, setting prices, and analyzing sales data to improve the shopping experience and increase your revenue.<\/p>\n<\/div>

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More information<\/span><\/i><\/a><\/div><\/div><\/div>
<\/div><\/div>
Further methods & tools<\/span><\/i><\/a><\/div><\/div><\/div><\/div><\/div>
\"J\u00f6rg<\/span><\/div>

<\/i><\/i><\/span>J\u00f6rg Kunath<\/span><\/a><\/h4><\/div>
\n

Managing Director<\/strong>
\nJ.Kunath@mindline.de<\/span><\/a>
\n+49 (0) 40 80 81 09 – 751<\/a><\/span><\/p>\n

Expertise<\/strong>
\n+20 years experience in quantitative research with focus on strategic shopper research, as well as marketing research.<\/p>\n

“Help the shopper and you help your business!”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

\"Stefan<\/span><\/div>

<\/i><\/i><\/span>Stefan Ruthenberg<\/span><\/a><\/h4><\/div>
\n

Managing Director<\/strong>
\nS.Ruthenberg@mindline.de<\/span><\/a>
\n+49 (0) 40 80 81 09 – 713<\/a><\/span><\/p>\n

Expertise<\/strong>
\nFoundation of mindline. More than 20 years of research experience. Expert in shopper research and responsible for retail & shopper programmes.<\/p>\n

“In Shopper Marketing, I am fascinated by the immediacy and – it is not so much about opinions, but about behavior and the results offer a direct ROI. In general, shopper insights pay off immediately.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

\"Stephanie<\/span><\/div>

<\/i><\/i><\/span>Stephanie Kroll<\/span><\/a><\/h4><\/div>
\n

Research Director<\/strong>
\nS.Kroll@mindline.de<\/span><\/a>
\n+49 (0) 40 80 81 09 – 770<\/a><\/span>
\n
\nExpertise<\/strong>
\nMore than 8 years experience in quantitative market research, focusing on fundamental and shopper studies as well as data science and statistical modelling.<\/p>\n

“Know your shopper, earn their loyalty, create a rewarding shopper experience.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

\"Vanessa<\/span><\/div>

<\/i><\/i><\/span>Vanessa Kondziella<\/span><\/a><\/h4><\/div>
\n

Senior Research Consultant<\/strong>
\nV.Kondziella@mindline.de<\/span><\/a>
\n+49 (0) 40 80 81 09 – 795<\/a><\/span><\/p>\n

Expertise<\/strong>
\nMore than 8 years experience in quantitative research with focus on fundamental and shopper studies, especially shopper segmentations.<\/p>\n

“Find products for your shoppers, not shoppers for your products.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

\"Oliver<\/span><\/div>

<\/i><\/i><\/span>Oliver Schieleit<\/span><\/a><\/h4><\/div>
\n

Head of Qualitative Research<\/strong>
\nO.Schieleit@mindline-explore.de<\/span><\/a>
\n+49 (0) 30 30 83 386 – 63<\/a><\/span><\/p>\n

Expertise<\/strong>
\nMore than 20 years of experience in qualitative research, with a focus on international research, ethnography and segmentation studies.<\/p>\n

“What’s more exciting than an acommpanied shopping trip with a teenage guy buying condoms?”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

\"Thomas<\/span><\/div>

<\/i><\/i><\/span>Thomas Ludzinski<\/span><\/a><\/h4><\/div>
\n

Research Director<\/strong>
\nT.Ludzinski@mindline-explore.de<\/span><\/a>
\n+49 (0) 30 30 83 386 – 67<\/a><\/span><\/p>\n

Expertise<\/strong>
\n+20 years experience in qualitative research.With profound research across methodologies and long-standing expertise in various categories.<\/p>\n

“Looking at shelves through consumers’s eyes is absolutely eye-opening.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

\"Torsten<\/span><\/div>

<\/i><\/i><\/span>Torsten Kiefer<\/span><\/a><\/h4><\/div>
\n

Research Director<\/strong>
\nT.Kiefer@mindline-ux.de<\/span><\/a>
\n+49 (0) 40 80 81 90 7 – 814<\/a><\/span><\/p>\n

Expertise<\/strong>
\n+20 years of experience as a specialist for user experience and usability research in various industries & categories<\/p>\n

“To design the best user experience, you must get to know your shopper.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

\"Christian<\/span><\/div>

<\/i><\/i><\/span>Christian Stahl<\/span><\/a><\/h4><\/div>
\n

Research Director<\/strong>
\nc.stahl@mindline.de<\/span><\/a>
\n+49 (0)40 808 109 748<\/a><\/span><\/p>\n

Expertise<\/strong>
\n+25 years of (mostly) quantitative research. Focus on Innovation, but also numerous shopper projects.<\/p>\n

“All that matters is what happens at the shelf.”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

\"Dr.<\/span><\/div>

<\/i><\/i><\/span>Dr. Marie Schulte<\/span><\/a><\/h4><\/div>
\n

Senior Research Consultant<\/strong>
\nMarie.Schulte@mindline.de<\/span><\/a>
\n+49 (0) 40 80 81 09 – 749<\/a><\/span><\/p>\n

Expertise<\/strong>
\n+8 years experience in quantitative research. Since 2019 at mindline. Expert for global U&A’s & shopper studies.<\/p>\n

“Shopper’s delight!”<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

A selection of our clients.<\/h2><\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div>
\"Our<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/div>

The mindline group’s sector specialists.<\/h2><\/div><\/div><\/div>
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<\/div>
\"Visit<\/a><\/span><\/div>
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Quantitative studies, from market segmentation to brand tracking
\nWebsite<\/strong><\/a><\/p>\n<\/div>

CONTACT<\/strong><\/span>
\nStefan Ruthenberg<\/u><\/a><\/p>\n<\/div>

<\/div><\/div><\/div>
\"Visit<\/a><\/span><\/div>
<\/div><\/div>

Specialist for the energy market and mystery shopping
\nWebsite<\/strong><\/a><\/p>\n<\/div>

<\/div>

CONTACT<\/strong><\/span>
\nMichael Briem<\/u><\/a><\/p>\n<\/div><\/div><\/div>

\"Visit<\/a><\/span><\/div>
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Specialist for media research
\nWebsite<\/strong><\/a><\/p>\n<\/div>

<\/div>

CONTACT<\/strong><\/span>
\nDr. Mathias Wierth<\/u><\/a><\/p>\n<\/div><\/div><\/div>

\"Visit<\/a><\/span><\/div>
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Specialist for finance & services\/ customer-centric brands
\nWebsite<\/strong><\/a><\/u><\/p>\n<\/div>

<\/div>

CONTACT<\/strong><\/span>
\nJ\u00fcrgen Breitinger<\/u><\/a><\/p>\n<\/div><\/div><\/div>

\"Back<\/a><\/span><\/div>
<\/div><\/div>

Specialist in shopper and retail research
\nWebsite<\/strong><\/a><\/u><\/p>\n<\/div>

<\/div>

CONTACT<\/strong><\/span>
\nJ\u00f6rg Kunath<\/u><\/a><\/p>\n<\/div><\/div><\/div>

\"Visit<\/a><\/span><\/div>
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Specialist for the travel industry
\nWebsite<\/strong><\/a><\/u><\/p>\n<\/div>

<\/div>

CONTACT<\/strong><\/span>
\nD\u00f6rte Nordbeck<\/u><\/a><\/p>\n<\/div><\/div><\/div>

\"Visit<\/a><\/span><\/div>
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Qualitative research \u2013 right up close to the target group
\nWebsite<\/strong><\/a><\/p>\n<\/div>

<\/div>

CONTACT<\/strong><\/span>
\nOliver Schieleit <\/u><\/a><\/p>\n<\/div><\/div><\/div>

\"Visit<\/a><\/span><\/div>
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Your specialist for market research in the healthcare sector
\nWebsite<\/strong><\/a><\/p>\n<\/div>

<\/div>

CONTACT<\/strong><\/span>
\nDr. Orhan Kocyigit<\/u><\/a><\/p>\n<\/div><\/div><\/div>

\"Visit<\/a><\/span><\/div>
<\/div><\/div>

User experience research in real and virtual life
\nWebsite<\/strong><\/a><\/p>\n<\/div>

<\/div>

CONTACT<\/strong><\/span>
\nTorsten Kiefer<\/u><\/a><\/p>\n<\/div><\/div><\/div>

\"Visit<\/a><\/span><\/div>
<\/div><\/div>

Employer branding specialist
\nWebsite<\/strong><\/a><\/p>\n<\/div>

<\/div>

CONTACT<\/strong><\/span>
\nMichael Briem<\/u><\/a><\/p>\n<\/div><\/div><\/div>

\"Visit<\/a><\/span><\/div>
<\/div><\/div>

Dashboarding and automation in the research process
\nWebsite<\/strong><\/a><\/p>\n<\/div>

<\/div>

CONTACT<\/strong><\/span>
\nStephan Winkelmann<\/u><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2632","page","type-page","status-publish","hentry"],"yoast_head":"\nmindline shopper – Insights specialist in the shopper and retail sector.<\/title>\n<meta name=\"description\" content=\"Your Insights specialist for customised research with great expertise in shopper research, shopper insights and retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mindline.de\/mindline-shopper\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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