Globally at home
Major brands need global perspectives. Accordingly, research and consumer insights must also be global. That’s why mindline researches worldwide for its clients. And not only in online surveys, but also as in studios, in-home tests or focus groups – more than 50% of our turnover results from international studies.
We can draw on a well-established network of field suppliers, research providers and moderators – bei it in Shanghai or Sao Paulo. Regularly, work on site is supervised by experienced mindline employees to sensure constant quality and international comparability.
On the road in the region
Often the very last meters decide. And so do they in marketing. But often research only takes place in the logistic comfort zone of larger cities, especially when it comes to more complex research approaches.
Whether in the supermarket around the corner or deep down in rural areas: mindline spares no organizational effort and realizes your research projects exactly where it makes sense. And often at surprisingly manageable extra costs.
Customer satisfaction in local food retail markets
Direct customer feedback from 60 to 90 stores per year, continuously since 2008.
CATI surveys or POS surveys on site with tablet steles and personal interviewer support.
Single markets in large cities or in small towns with local benchmark.
The output: Optimization of store design and waiting times, employee behavior, and price level.
European customer movement profiling survey
Optimization of the store concepts of a telecommunications provider in various European markets.
Focus: Pilot stores with an innovative shop concept, central locations in urban centres.
Analysis of routes, contact points and conversion rates. On site by trained observers or by camera.
The output: Potential for optimization regarding shop space design as well as efficiency of singular shop elements.
Visitor surveys at trade fairs
Regular trade fair and event surveys, in many cases extended by follow-up research or upstream concept tests.
Multi-day exhibitor and visitor surveys, strictly in accordance with FKM guidelines, deploying up to 20 specially trained interviewers on site at the same time.
Individual adaptations to event specifics and our clients’ wishes.
Broad portfolio: From a singular exhibition booth feedback-survey up to full scale research for world-leading trade fairs.