The great among the small
Size matters. mindline is large enough to be highly effective and small enough to flexibly respond to the needs of our clients. As a medium-sized and comparatively young research company, we have now firmly established ourselves in the Top15 ranking of German full-service institutes. More than 100 employees working on three national locations handle our clients’ projects. Blue Chip customers as well as mid-sized companies, both national and international, both quantitative and qualitative, performing as ‘preferred supplier’ as well as ad hoc research institute.
Mio € sales
years of experience
Contacts at eye level
All Business is People Business. mindline offers not only a large senior management team with with a variety of in depth experiences and competences. Beyond that we always assign highly suited personal contact to you who will actively support you in all phases of a project – not only during bidding phases. A key element in research projects with mindline providing impulses, driving decision making processes, solving problems and hence helping our clients’ businesses to thrive.
Managing Director of mindline since 2013 | More than 20 years of research experience in global research institutes (Research International, TNS) | Expert in Brand and Communication research | In charge of holistic research programs.
MANAGING DIRECTOR AND FOUNDER
Founding of mindline in 2002 | More than 20 years of research experience, a good part in global research institutes (Research International, Ipsos) | Expert for Shopper Research and in charge of Retail & Shopper programs
Hilda-Simone von Walcke-Schuldt
Co-founder of rich harvest (2009) | 15 years of research experience (previously Viacom International Media Networks) | Expert in qualitative methodological designs, ethnographic research, qualitative online research, qual-quant linkage
Managing Director of mindline | 18+ years of research experience (Ipsos, Dialego) | Expert for brand & strategies | In charge of segmentation studies | Specialist for B2B-research | Head of the CIC Innovation Center
Managing Director Mindline Energy
Founder of mindline energy | More than 20 years of research experience (GfK, Pixelpark, Research International, forsa) | Expert for employee surveys, customer loyalty and communication research | In charge of research focussing on the energy and utilities industry
Managing Director Mindline Energy
At mindline energy since 2016 | Research experience since 2008 (Knoche Marktforschung, ForschungsWerk) | Expert in advertising and communication research, customer satisfaction research | Industry expertise: energy and utilities, finance, insurance & retail.
Managing Director Mindline Media
Managing Director since founding in 2007 | More than 25 years of research experience (including Head of Media Research at forsa) | Expert in the field of media and communication research | Lecturing appointments at multiple universities
Senior Account Manager
With mindline since 2016 | Focus in the field of innovation research & shopper research as well as global basic / segmentation studies | Industry expertise: FMCG (cosmetics, food)
Managing Director Mindline Analytics
Managing Director mindline analytics since 2017 | Research experience in the mindline group since 2011 | Software development | In charge of development and elevation of mindline analytics systems | Responsible for analytics projects for a wide range of industries
SENIOR ACCOUNT MANAGER
With mindline since 2014 | Research experience since 2010 (Opinion, Ipsos) | Focus: Design and marketing mix research | Industry expertise: FMCG with focus on personal care & cosmetics
Director & Head of Brand Planning
With mindline since 2016 | More than 20 years of experience (including with &Equity)| expert in Strategic Brand Consulting and Implicit Visual Techniques | In charge of research projects with combined qualitative and quantitative methodological approaches
Director & Head of Innovation Research
With mindline since 2017 | More than 20 years of research experience in global institutes (Partner Research, Millward Brown, Research International, GfK, among others) | Expert for Innovation Research and B2B research (focus on gastronomics/food service)
Director & Head of User Experience
With mindline UX since 2018 | More than 15 years of experience (GfK, SirValUse) as a specialist for User Experience and usability research | Emphasis on finance industry as well as travel & mobility sectors
Since 2018 at mindline | more than 20 years of experience in institutional market research (e.g. MWResearch, Ipsos, earsandeyes) | Expert for basic and innovation research (focus on Beauty & Care/ Food & Beverages)
A network of specialists
Competences in all fields while being expert in none? To produce outstanding results for our clients mindline‘s branches and subsidiaries have each specialized on their very own specific fields of expertise. Both in content and methology. Following this creed, mindline explore specializes on qualititative methods, mindline b2b on B to B and industry research, mindline UX on user experience research, mindline media are experts for media sector clients, mindline finance is our expert for financial service providers, mindline energy‘s specialization focusses on topics connected to energy supply and communal services, and mindline analytics as our in-house software development specialists bridge the gap between technological possibilities and research needs.
Quantitative studies, from market segmentation to brand trackingWebsite
Specialist for the energy market and mystery shoppingWebsite
Specialist for media researchWebsite
Specialist for finance & services/ customer-centric brandsWebsite
Qualitative research – right up close to the target group
User experience research in both real and virtual lifeWebsite
Specialist for business-to-business researchWebsite
Dashboarding and automation in the research processWebsite