mindline shopper – Insights specialist in the shopper and retail sector.

Stephanie Kroll

Research Director

Your Insights specialist for customised Research in the Shopper and Retail sector.

At mindline shopper, we do more than just analyse purchasing patterns — we uncover the motivations driving your shoppers’ decisions. We deliver actionable insights that empower both retailers and manufacturers to make informed decisions that enhance performance.

We tailor our research methodologies to meet your unique business needs, ensuring you receive insights of the highest analytical quality.

Our multidisciplinary team of experts is equipped to handle a diverse range of projects, from quantitative and qualitative research to UX studies. Whether you’re looking to optimise shopper journeys, enhance touchpoints, manage portfolios, improve shopper or retailer marketing, excel in e-commerce, or refine customer and user experiences, we provide comprehensive support across all research areas.

Partner with us to discover what drives your shoppers to purchase and identify the barriers preventing repeat sales. Together, we’ll unlock the full potential of your business.

Portfolio

Methods & tools, all about shopper & retail

Category Management & Trade Marketing

Using modern methods, we provide the best strategies to effectively place your products on the shelf and not only increase your brand growth but also the growth of the entire category.

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Shopper Activation & POS Marketing

To place a product in the best possible way at the POS in today’s sensory overload, it is essential to understand which shopper types exist (in a category) and how they can be activated most effectively in brick-and-mortar retail and e-commerce.

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E-Commerce & Online Category Management

With our online shopper research methods, we provide in-depth key insights into shopper behaviour, missions, and buying moments in the competitive e-commerce environment. We support you in selecting and presenting products, setting prices, and analyzing sales data to improve the shopping experience and increase your revenue.

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Further methods & tools

Jörg Kunath

Managing Director
J.Kunath@mindline.de
+49 (0) 40 80 81 09 – 751

Expertise
+20 years experience in quantitative research with focus on strategic shopper research, as well as marketing research.

“Help the shopper and you help your business!”

Stefan Ruthenberg

Managing Director
S.Ruthenberg@mindline.de
+49 (0) 40 80 81 09 – 713

Expertise
Foundation of mindline. More than 20 years of research experience. Expert in shopper research and responsible for retail & shopper programmes.

“In Shopper Marketing, I am fascinated by the immediacy and – it is not so much about opinions, but about behavior and the results offer a direct ROI. In general, shopper insights pay off immediately.”

Stephanie Kroll

Research Director
S.Kroll@mindline.de
+49 (0) 40 80 81 09 – 770

Expertise
More than 8 years experience in quantitative market research, focusing on fundamental and shopper studies as well as data science and statistical modelling.

“Know your shopper, earn their loyalty, create a rewarding shopper experience.”

Vanessa Kondziella

Senior Research Consultant
V.Kondziella@mindline.de
+49 (0) 40 80 81 09 – 795

Expertise
More than 8 years experience in quantitative research with focus on fundamental and shopper studies, especially shopper segmentations.

“Find products for your shoppers, not shoppers for your products.”

Oliver Schieleit

Head of Qualitative Research
O.Schieleit@mindline-explore.de
+49 (0) 30 30 83 386 – 63

Expertise
More than 20 years of experience in qualitative research, with a focus on international research, ethnography and segmentation studies.

“What’s more exciting than an acommpanied shopping trip with a teenage guy buying condoms?”

Thomas Ludzinski

Research Director
T.Ludzinski@mindline-explore.de
+49 (0) 30 30 83 386 – 67

Expertise
+20 years experience in qualitative research.With profound research across methodologies and long-standing expertise in various categories.

“Looking at shelves through consumers’s eyes is absolutely eye-opening.”