Portfolio

Retailer Brand

We support you with the latest methods to anchor your retailer brand in the minds of shoppers as top of mind in the competitive environment. We take into account current trends and developments as well as the latest technologies.

Our innovative methods regularly used include:

  • Retailer brand studies, brand deep dives, brand drivers, brand positioning
  • Brand strength studies (mental and physical availability) including retail-specific category entry points
  • Shopper segmentation as a tool for retailer brand alignment
Sparked your interest?
Then contact us!
team@mindline-shopper.de

Further methods & tools

Visit our page on Category Management & Trade Marketing for the retail sector and find out how you can optimise your shelf placement using Shopper Research & Insights.

Category Management & Trade Marketing

Using modern methods, we provide the best strategies to effectively place your products on the shelf and not only increase your brand growth but also the growth of the entire category.

Find out more about shopper activation and POS marketing with the help of segmentation.

Shopper Activation & POS Marketing

To place a product in the best possible way at the POS in today’s sensory overload, it is essential to understand which shopper types exist (in a category) and how they can be activated most effectively in brick-and-mortar retail and e-commerce.

Visit our page on research methods and insights on online shoppers in the e-commerce environment.

E-Commerce & Online Category Management

With our online shopper research methods, we provide in-depth key insights into shopper behaviour, missions, and buying moments in the competitive e-commerce environment. We support you in selecting and presenting products, setting prices, and analyzing sales data to improve the shopping experience and increase your revenue.

Find out on this page how we can support you with (new) product development, design relaunches or line extensions.

Product Development & Concept Testing

You want to develop a new product, test a design relaunch, or add a line extension to your product portfolio to address all shopper needs? We support you with our highly advanced methods, which are always up to date with the latest research.

Find out more about our extensive options for supporting you in optimising your web shop at all levels of shopper friendliness.

Web Shop Optimisation

We offer you comprehensive options to optimise your web shop in terms of shopper-friendliness on all levels. Our online shopper research methods provide detailed analysis and actionable recommendations to keep the shopper engaged throughout the entire online journey, up until the purchase, in the competitive e-commerce environment.

Retailer Brand

We support you with the latest methods to anchor your retailer brand in the minds of shoppers as top of mind in the competitive environment. We take into account current trends and developments as well as the latest technologies.

The mindline group’s sector specialists.

Visit the website of the company mindline - our so-called parent company and the specialist for quantitative market research in various industries.

Quantitative studies, from market segmentation to brand tracking
Website

Visit the website of mindline-energy - the specialist in market research for public utilities.

Specialist for the energy market and mystery shopping
Website

CONTACT
Michael Briem

Visit the website of mindline-media - the specialist for market research in the media sector.

Specialist for media research
Website

Visit the website of mindline-finance - the specialist for market research in the financial services and insurance sector.

Specialist for finance & services/ customer-centric brands
Website

Back to the mindline-shopper homepage.

Specialist in shopper and retail research
Website

CONTACT
Jörg Kunath

Visit the website of mindline-travel - the specialist for market research in the travel industry.

Specialist for the travel industry
Website

Visit the website of mindline-explore - the specialist for qualitative market research in all sectors.

Qualitative research – right up close to the target group
Website

Visit the website of mindline-healthcare - the specialist for market research in the healthcare sector.

Your specialist for market research in the healthcare sector
Website

Visit the website of mindline-UX - the UX specialist of the mindline Group.

User experience research in real and virtual life
Website

Visit the website of mindline-engage - the specialist for research & insights on HR topics such as employer branding and employee satisfaction.

Employer branding specialist
Website

CONTACT
Michael Briem

Visit the website of mindline-analytics - the specialist for dashboarding & automation in the research process.

Dashboarding and automation in the research process
Website