Portfolio
Category Management & Trade Marketing
With our online shopper research methods, we provide in-depth key insights into shopper behaviour, missions, and buying moments in the competitive e-commerce environment. We support you in selecting and presenting products, setting prices, and analysing sales data to improve the shopping experience and increase your revenue.
We use market-realistic online shelf scenarios combined with various multivariate analyses to determine the most profitable shelf layout for you and provide results that can be used directly for retailer communication. Our innovative methods that are regularly used are:
- Shopper segmentation
- Portfolio optimisation (needs and occasion based TURF)
- Virtual shelf test with eye-tracking via webcam
- Decision tree analyses
- Adjacencies mapping (for product or category arrangement on the shelf and the categories in the store)
- Shopper path analyses in store
- Shop Alongs (guided shopping)
team@mindline-shopper.de
Further methods & tools
E-Commerce & Online Category Management
With our online shopper research methods, we provide in-depth key insights into shopper behaviour, missions, and buying moments in the competitive e-commerce environment. We support you in selecting and presenting products, setting prices, and analyzing sales data to improve the shopping experience and increase your revenue.
Web Shop Optimisation
We offer you comprehensive options to optimise your web shop in terms of shopper-friendliness on all levels. Our online shopper research methods provide detailed analysis and actionable recommendations to keep the shopper engaged throughout the entire online journey, up until the purchase, in the competitive e-commerce environment.
Category Management & Trade Marketing
Using modern methods, we provide the best strategies to effectively place your products on the shelf and not only increase your brand growth but also the growth of the entire category.
