Category Management & Trade Marketing

Using modern methods, we provide the best strategies to effectively place your products on the shelf and not only increase your brand growth but also the growth of the entire category.

Shopper Activation & POS Marketing

To place a product in the best possible way at the POS in today’s sensory overload, it is essential to understand which shopper types exist (in a category) and how they can be activated most effectively in brick-and-mortar retail and e-commerce.

E-Commerce & Online Category Management

With our online shopper research methods, we provide in-depth key insights into shopper behaviour, missions, and buying moments in the competitive e-commerce environment. We support you in selecting and presenting products, setting prices, and analyzing sales data to improve the shopping experience and increase your revenue.

Product Development & Concept Testing

You want to develop a new product, test a design relaunch, or add a line extension to your product portfolio to address all shopper needs? We support you with our highly advanced methods, which are always up to date with the latest research.

Web Shop Optimisation

We offer you comprehensive options to optimise your web shop in terms of shopper-friendliness on all levels. Our online shopper research methods provide detailed analysis and actionable recommendations to keep the shopper engaged throughout the entire online journey, up until the purchase, in the competitive e-commerce environment.

Retailer Brand

We support you with the latest methods to anchor your retailer brand in the minds of shoppers as top of mind in the competitive environment. We take into account current trends and developments as well as the latest technologies.