Portfolio
Shopper Activation & POS marketing
To place a product in the best possible way at the POS in today’s sensory overload, it is essential to understand which shopper types exist (in a category) and how they can be activated most effectively in brick-and-mortar retail and e-commerce.
Our tools, in which we take into account the shopper, customer and retailer perspective in all derivations, are
- Shopper segmentation
- Virtual shelf test with eye tracking via webcam
- Omnichannel P2P (path to purchase) / from inspiration to purchase
- Retailer evaluation
- Crowner testing / material for secondary placement
- Shopper material testing (flyers, POS material, ceiling hangers, etc.)
- Campaign pre-testing (with eye tracking and emotion measurement)
team@mindline-shopper.de
Further methods & tools
E-Commerce & Online Category Management
With our online shopper research methods, we provide in-depth key insights into shopper behaviour, missions, and buying moments in the competitive e-commerce environment. We support you in selecting and presenting products, setting prices, and analyzing sales data to improve the shopping experience and increase your revenue.
Web Shop Optimisation
We offer you comprehensive options to optimise your web shop in terms of shopper-friendliness on all levels. Our online shopper research methods provide detailed analysis and actionable recommendations to keep the shopper engaged throughout the entire online journey, up until the purchase, in the competitive e-commerce environment.
Shopper Activation & POS Marketing
To place a product in the best possible way at the POS in today’s sensory overload, it is essential to understand which shopper types exist (in a category) and how they can be activated most effectively in brick-and-mortar retail and e-commerce.
