Qualitative research at mindline: inspiring, international – and always with an impact.
Do you have questions that require a particularly deep understanding of cultures, people and brands? Would you like to develop products and communication strategies that generate true brand love?
If so, we look forward to getting to know you. Because mindline explore is the hub for our qualitative research experts at mindline.
People are at the core of all our research – whether these are explorative, creative or validating.
We love qualitative stand-alone projects! But we enjoy integrated qualitative-quantitative research designs even more.
We work in (almost) all sectors and categories. Whether B2C or B2B. With adults and children. In Germany, Europe and worldwide. Analogue and digital.
And always according to our key principles: Individual Approaches – Inspiring Insights – Actionable Recommendations.
A team that is just as individual as your questions.
Portfolio
Our approach: tailor-made and not one size fits all!
At mindline explore, we don’t sell standard solutions. We always think hard about how to best tackle your question and individual challenge. No matter the approach – ethnographic, exploratory, creative or validating – we do research close to and with the target group. Both in people’s analogue or digital lives. We offer online communities, UX research, social media recruitment, influencer think tanks and design thinking workshops. We are also still very much fond of the classic in-depth interviews and focus groups – but preferably with a twist!
Global Excellence. Made in Germany.
We work out of our offices in Hamburg and Berlin – but know both the country and the world. We love regional and global issues equally. Over many years, our team has gathered cross-sector expertise all over the world. So if you want to know what moves northern German farmers when it comes to tractor tyres or want to understand Chinese GenZ‘s concept of luxury – we got you covered!
Results with Style, Substance and Stickiness!
As important and relevant as results are – unless they trigger an eye-opening moment and keep sticking, nothing is gained. We combine analytic rigour with stickitainment. That’s why our presentations and debriefs are always like a good movie: with a great set design, a well thought-out storyline, suspense arcs and moments of surprise – and (usually) with a happy ending. Whether in a classic ppt format, as a results film or even as a podcast.
1 + 1 makes more than 2!
We love cooperation and collaboration. Both with our clients and with our mindline colleagues. Together with our quantitative team, we execute sophisticated integrated qual-quant studies without friction and with added insight value. And through close cooperation with our specialised mindline entities, we offer expertise and comprehensive knowledge in healthcare, travel, energy, media and human resources.
A deep dive into the media experiences of children aged 4-12 from 22 families.
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100+ hours of film material from 4 days of auto-ethnographic video diaries.
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Documentation and own commentary of real media moments of the children: on the tablet, on the smartphone, on the computer or while watching TV.
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The parents, as our co-researchers, support their child in filming themselves using media and commenting on their experiences.
Tangible synergies in qualitative-quantitative projects thanks to the personal and spatial integration of both research fields at mindline.
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Close coordination for customised cross-method solutions right from the proposal phase.
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Project teams consisting of qualitative and quantitative experts ensure good dialogue, short coordination paths and the best possible results.
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The best of both worlds: Qualitative expertise as a pas de deux for the preparation or consolidation of quantitative studies.
Influencers and their followers – a special social communication space. Used as a rich source of qualitative insights.
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Project-specific casting of suitable influencers with compatible areas of interest.
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Particularly authentic results through established dialogue structures, high involvement and empathic peer-to-peer understanding.
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Ideal in the run-up to ideation workshops, for category trend scouting or for the timely exploration of specific topics.
Photographic self-portrayal has become a cultural technique that can be used for research purposes.
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Online boards in combination with the smartphone camera offer authentic and research-economical insights into everyday consumer life.
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Test subjects let us look into kitchens and bathrooms, cars and sports bags. And allow further exploration and deep insights into the reality of their lives.
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There are many possible applications: as pre- or post-tasks in topic explorations, for in-home use tests and in user experience research.
A selection of our customers.
